- Why should I not google myself (and my ads)?
- What happens if I search my ads and don't click them?
- How can I see my ads without costing me money?
Excitement is in the air. Your pay-per-click campaign is live and you want to see how they look. One quick search and you see them on Google. Unbeknownst to you — it just cost you money (whether you clicked the ad or not). Your behavior has consequences, and in today’s video, we’ll cover everything you need to know about googling your real estate ads.If you’re a BoomTown user with a question about this video, please contact Support.
Hey guys! Chris here. Today, I want to talk about why you shouldn’t google yourself. Time and time again, I hear about clients searching for their own search ads. Whether on Google, Bing, or some other search network, this type of behavior can have a serious consequences when it comes to campaign performance.
Search engines rely heavily on user behavior to send signals about the quality and relevance of ads. Typically the more relevant your ad, the more interaction it tends to get from searchers. So a higher click through rate. Search engines place these ads more prominently in the results, often at a lower click cost relative to other advertisers in the same position.
Now, if you’re searching for your ads and not clicking them, it tells that search engine your ads are not as relevant to what you are searching for by deflating your click through rate. This can drive up your click costs and reduce the effectiveness of your ad spend. If you’re dying to know what your ads look like, but want to be careful not to drive up your costs, Google has an ad preview tool you can use.