Following Up with Auto-Import Leads

Leads come from many sources. Do you have a plan for auto-import leads?
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Questions this video answers:
  1. How do I follow up with auto-import leads?
  2. Should I change up my follow up for auto-import leads?
  3. What strategies should I use for lead follow up?

Handling leads auto-imported from third-party sources like Zillow, Trulia, and Realtor.com will be different from how you handle newly registered leads — mainly because these leads haven’t registered directly with your site yet. Other agents and brokers will probably be trying to contact them, so it’s important to act fast and to have a plan. In today’s video, we’ll go over some strategies you can use to follow up with auto-import leads.

If you’re a BoomTown user with a question about this video, please contact Support.

Having a detailed lead follow up plan is important to successful conversion of the leads in your BoomTown system. Tweaking this plan based on the lead source will help make sure you get the most out of your follow up.

This video focuses on some best practices for following up with leads that have been auto-imported from a third party source. The most important thing to keep in mind when reaching out to these leads is that they have likely not registered on your BoomTown site quite yet! Make sure to encourage them to create an account so they can save favorites, create searches, and so you can better track the properties they’re viewing and actions they’re taking.

In addition to encouraging the leads to activate their account on your BoomTown site, you will also want to set them up with an eAlert. The system will not be able to do this automatically, so after talking with the lead and getting a feel for their needs, create and save an alert to be sent to them. Even if they have not activated their account, they can still view all of the photos and property info on the site.

Another important thing to keep in mind is that the leads coming in from sites like Zillow and Trulia will also be followed up with by lots of other agents who received their info. Reaching out several times, staying in front of the lead, and working to distinguish yourself, will be crucial to stay top of mind during their property search.

Lead Follow-Up Template

Customize a qualification plan to fit your needs with our Follow Up template.
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Who are these people?

BoomTown's Success Managers partner with you on proven strategies to generate & manage leads, hone your sales process, keep your team accountable, and close more deals.

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Success Management Team