Following Up with Paid & Organic Leads

Leads are piling in. Develop a strategy for them with our video tips.
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Questions this video answers:
  1. How do I follow up with paid and organic leads?
  2. How is following up with paid leads different than active leads?
  3. What strategies can I use for follow up?

It all starts with tracking. Any lead coming from paid or organic sources will be tracked, so it’s important you have a follow up strategy for them. You’ll need to act fast and often to build off their activity, but we’re here to help. In today’s video, we’ll share some of our best tips to following up with paid and organic leads.

If you’re a BoomTown user with a question about this video, please contact Support.

Lets talk about leads that end up on your site that originate from a paid source, like AdWords, or from a search engine organically. Leads coming from these sources are typing in certain words and phrases because they either looking to buy or sell real estate.

You’ll know if these leads come from either of these sources by checking the “Source” field in Lead Central. Let’s break this down: these leads have searched for specific terms that led them to your web site and now they are a registered lead. They have “raised their hand.” Now it’s your job to convert them.

The name of the game here is going to be Speed. Getting to that lead fast is vital. You’re going to want to try and call them within the first 5 minutes of registering on the site. The lead will most likely still be on the site and still have buying or selling real estate at the top of their mind.

You’ll want to make sure that your script for these leads includes thanking them for visiting your site and asking them leading questions by checking out their lead profile page. Since they have visited your site, their actions have been recorded. You can see what they’ve searched for, where they are looking, and what properties they’re viewing. Use this information to guide your conversation.

As you continue to follow up with these leads, make sure you’re still looking at that profile page! Remember, that you want to build a lasting relationship with your leads, so use the tools you have to do just that!

Lead Follow-Up Template

Customize a qualification plan to fit your needs with our Follow Up template.
View all Success Management Videos

Who are these people?

BoomTown's Success Managers partner with you on proven strategies to generate & manage leads, hone your sales process, keep your team accountable, and close more deals.

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Success Management Team