John Park: Branding Outside the Box

Branding secrets from the man who created Progressive’s FLO.
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Joining us for BoomTown Unite 2017 — John Park, the man who spearheaded Progressive’s FLO marketing campaign, shows us what branding outside the box means. As one of the creative directors who helped shape the character of Flo, the saleswoman for Progressive insurance, he brings years of branding experience to Charleston, SC. In his presentation he shows examples of how other companies set themselves apart and explains how real estate offices can do the same.


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