Why PPC Takes Time to Ramp Up

Break the myth of lightning-speed pay-per-click in today’s video.

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Questions this video answers:
  1. Why am I not seeing immediate results with PPC?
  2. I just started a PPC campaign. Where are my leads?
  3. How long does it take to see an ROI with pay-per-click?

Because you’ve flipped the switch on your pay-per-click ads, it doesn’t mean results come rushing in. With search engines like Google and Bing, you need to build a reputation (i.e. ad rank). From the management side, you also need “trim the fat” on nonperforming keywords and target areas. And all this takes data to compile and analyze for best results. See BoomTown’s process on pay-per-click advertising and why it takes time for your campaigns to ramp up.

If you’re a BoomTown user with a question about this video, please contact Support.

You just launched your paid advertising campaign and you aren’t seeing the results you had hoped for. We get it. The ramp-up process is not overnight. And it sometimes takes 30, 60, or even 90+ days. We see this same pattern time after time. This ramp-up time is different for every client and different for every market.

Here’s why: Day one of your campaign, you start at zero. Google and Bing do not know you. You are a brand new advertiser in the paid space. That said, it takes time to build keywords statistics and campaign performance history. No history means no data to optimize on. Only after Google has built up enough data and performance history, then can our team optimize your paid campaign for improved performance to help you rank higher and convert more visits!

As the campaign runs for 30, 60, 90 days, we are able to eliminate (and not bid) on low performing keywords and modify landing pages that do not convert. Your budget is yet another factor. If your budget, for example, is $500 for one month, that allows for approximately $16 a day. Depending on the price of keywords your ads may (again) take time to gain the visibility they need to gather data. Now do you spend $2,000 per month? Again, the concept of having campaign history really kicks in. The more budget you have to work with, the quicker we can accumulate this data and start optimizing!

No matter what budget you have selected, it is our goal to make sure that your paid campaign is converting and seeing success. As we adjust bids, spends, targeting, keywords, ad copy, and landing pages it can take weeks or months to accumulate enough statistics to make the best and most informed decisions for your individual campaign.

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BoomTown's search engine marketing, analytics & engineering teams help you hit your target audience, and make sure you’re always optimized for that next search or click.

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