Does Your Website Match Your Target Audience?

Avoid targeting baby-boomers with teen advertisements in today’s video.

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Questions this video answers:
  1. How do I target specific leads?
  2. What do I do to become the local area expert?
  3. Can my website help attract specific leads?

What “bait & hook” do you have for leads? When everyone is using the internet to start their home search, you want to make sure your website matches the audience (i.e. clientele) you’re targeting. On your website, you don’t want posters of Chuck Norris going guns blazing into an exploding volcano when you’re trying to attract serious buyers and sellers. In today’s video, we’ll discuss how to get your website to match the target audience of your liking.

If you’re a BoomTown user with a question about this video, please contact Support.

Over 90% of leads are starting their search on the Internet, so make sure your site keeps them engaged. First impressions are everything. Think about what visitors see when they first come on your site. Your homepage image should showcase your target area. If you’re in Idaho maybe you shouldn’t have a beach scene with palm trees.

One thing to always remember is that you are the real estate expert. Make sure your site reflects that and sets you apart. You want visitors on your site to know that you are the go-to agent for luxury homes or vacation homes for example.

To get started, ask yourself who the main buyers and sellers are in your market. Are they retirees or first time home buyers? Once you’ve narrowed that down, you’ll want to have content on your site that gives them more information about what appeals to them and helps them in their search. So, maybe you create a first time home buyers guide or explain why your area is great for retirees.

There are a lot of different ways to add content to your site, but guide pages are a great first step. Guide pages allow you to showcase specific neighborhoods, communities, or school districts on your site. Most people with families want to live in a specific school district for their kids, so write content about neighborhoods that feed into specific schools but also highlight the community and what there is to do there.

Once you’ve built out your guide pages, it’s time to add more unique content to your site. You can do this through blogging regularly or highlighting preferred vendors on custom content pages. The key is to set yourself apart from your competition and provide great value to your visitors.

Stumped on where to get started? Check out our videos on content writing!

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BoomTown's Success Managers partner with you on proven strategies to generate & manage leads, hone your sales process, keep your team accountable, and close more deals.

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Success Management Team